Privacy Policy

1. Introduction

Welcome to YCP Digital ("we", "our", "us"). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website ycpdigital.co.uk or engage with our services.

By using our website, you consent to the practices described in this policy. If you do not agree with the terms of this policy, please do not access or use our website.

YCP Digital is a London-based digital advertising agency. Our registered address is:

2. Information We Collect

We may collect and process the following categories of personal information:

2.1 Personal Data You Provide

When you fill in our contact or enquiry forms, or communicate with us directly, you may provide:

• Full name
• Email address
• Phone number
• Company name (if applicable)
• Message content and project details

2.2 Automatically Collected Data

When you visit our website, we may automatically collect certain technical information, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on our website
• Date and time of your visit

2.3 Enquiry and Quotation Form Data

If you request a quote or submit a project enquiry through our website, we collect the information you provide in the form, including your name, email, phone number, and details about your project requirements. This data is used solely to respond to your enquiry and provide relevant services.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your enquiries — When you contact us via our website, email, or phone, we use your details to respond and follow up on your request.
• To provide our services — To deliver the digital advertising, branding, marketing, and web development services you have engaged us for.
• To improve our website — We analyse usage data to enhance user experience, website performance, and content relevance.
• To send relevant communications — With your consent, we may send you updates about our services, industry insights, or promotional offers. You can opt out at any time.
• To comply with legal obligations — We may process your data to comply with applicable laws, regulations, or legal proceedings.

4. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us understand how you interact with our website.

Types of Cookies We Use

• Essential Cookies — Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies — Help us understand how visitors use our website so we can improve its performance and content.
• Functional Cookies — Remember your preferences and settings to provide a more personalised experience.

You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

5. Data Sharing

We value your trust. We want to be clear about how your data is handled:

• We do not sell your personal data to any third party, under any circumstances.
• We do not rent or trade your information with external organisations for marketing purposes.
• We may share your data with trusted service providers who assist us in operating our website, conducting our business, or servicing you — provided they agree to keep your information confidential.
• We may disclose your information if required by law, regulation, or legal process.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure
• Encrypted data transmission (SSL/TLS)
• Access controls limiting data access to authorised personnel only
• Regular security reviews and updates

While we take every reasonable precaution to protect your data, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security but are committed to maintaining the highest standards practicable.

7. Third-Party Services

Our website may use the following third-party services that collect data independently:

• Google Analytics — To analyse website traffic and user behaviour. Google Analytics uses cookies to collect anonymised data. You can learn more about Google's privacy practices at policies.google.com/privacy.
• Google Maps — Embedded on our contact page to display our office location. Google's privacy policy applies to data collected through this embed.
• Google Fonts — We use Google Fonts to render typography on our website. This service may collect your IP address. More information is available at Google Fonts Privacy FAQ.

We are not responsible for the privacy practices of third-party services. We encourage you to review their respective privacy policies.

8. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

• Right of Access — You can request a copy of the personal data we hold about you.
• Right to Rectification — You can request that we correct any inaccurate or incomplete data.
• Right to Erasure — You can request that we delete your personal data, subject to legal obligations.
• Right to Restrict Processing — You can request that we limit how we use your data.
• Right to Data Portability — You can request a copy of your data in a structured, machine-readable format.
• Right to Object — You can object to the processing of your personal data for certain purposes, including direct marketing.

To exercise any of these rights, please contact us using the details provided below. We will respond to your request within 30 days.

9. Retention of Data

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Specifically:

• Enquiry data is retained for up to 24 months from the date of your last communication with us.
• Client project data is retained for the duration of our business relationship and for up to 6 years thereafter for legal and accounting purposes.
• Website analytics data is retained in anonymised form and does not identify you personally.

When data is no longer required, it is securely deleted or anonymised.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last updated" date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we protect your information. Your continued use of our website after any changes constitutes acceptance of the updated policy.

11. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us: